International Media Development
Sydney Harbor Bridge Night Shot
BMCFerrell provides media research, planning and placement for Christian content all over the world. PostAds Group was hired, in part, to expand broadcast relationships with paid programming, spot placement and new media. In order to provide quality media research for BMCFerrell clients, direct relationships with broadcasters is required. PostAds Group, on a recent trip to Oceania, provided key leadership in opening up the Australian and New Zealand markets by directly negotiating time slots and advertising rates with the top five broadcast networks in that region. BMCFerrell clients are now benefiting through lower fees and flexible programming.