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December 13, 2011
HD Advertising Doubles in 2011
HD advertising saw big growth in 2011: reduced distribution costs, better penetration of local HD broadcasters across the US and better campaign execution are all to be credited says Extreme Reach. Since the beginning of the year, the percentage of commercials delivered in HD has increased by roughly 50%—a significant shift from the second half [...]
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September 26, 2011
PostAds Group Introduces Two New Industry Products: AdEstimator™ & AdRecovery™
Financial Analysis tools developed for clients to forecast, budget, audit and recover in key spending areas.
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June 16, 2011
DG Agrees to Acquire MediaMind for $419M; Enters $71B Global Online Ad Market
Digital media services company DG FastChannel Inc. agreed to acquire digital-advertising software maker MediaMind Technologies Inc. in a deal valued at $418.5 million.
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June 16, 2011
DG Announces Three-Year Partnership with Global Digital Delivery Network
DG announced that it entered into a three year agreement with SmartJog establishing a global platform to distribute content to over 70 countries and 5,000 stations worldwide.
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June 5, 2011
PostAds Group and Omnicom’s The Marketing Arm Form Strategic Partnership
PostAds Group and The Marketing Arm form a partnership expanding its practice area to include multi-platform advertising channels.
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May 29, 2011
Sony HD Tape Shortage Caused by Japan’s Tsunami Accelerating Digital Solutions
A Sony factory in Miyago, Japan was the sole manufacturer of high quality HDCAM-SR tapes used extensively in TV and film production. It was badly damaged in the quake and tsumani.
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May 22, 2011
Millenia 3 Combines Traffic, Distribution and Airplay Verification Service Model
TV advertisers requiring tagging for market specific campaigns see benefits of third-party outsourcing. Millenia 3 focuses on technological superiority in execution of traffic deployment.
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May 18, 2011
HD Advertising Growing But Still Trailing HDTV Adoption at Home
The number of ads in high-definition grew to 17% in the first quarter of 2011 from 13% in the fourth quarter of 2010 but continued to lag behind the number of homes with HD sets.
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POSTADS NEW YORK: HELPING CLIENTS THRIVE IN A TOUGH GLOBAL ECONOMY
December 13, 2011PostAds Group will celebrate it's Fifth Anniversary in 2012! Linnea Wilson, PostAds Business Manager and a founding employee, is featured in this video short and talks about how being a successful business in a tough economy translates into helping clients do the same.
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POSTADS GROUP OPENS MIAMI OFFICE
December 10, 2011November 1, 2011. Sandie Colón, formerly of Burger King Corp. Marketing Procurement, joins PostAds Group and opens our new Miami office. Sandie will support our Brand Marketing consulting group with a focus on Latin American initiatives.
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POSTADS GROUP IN LONDON
December 10, 2011Joe Foley, formerly SVP of Global Marketing for Sony Pictures and current SVP for PostAds Group, talks about why Brands and Movie Studios are engaging PostAds both in the U.S. and abroad.
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POSTADS GROUP LOS ANGELES: PLAYING A ROLE IN MOTION PICTURES
December 9, 2011PostAds Group is providing global post-production and ad distribution consulting for movie studios including Paramount Pictures, Warner Bros. and The Weinstein Company. Learn more about the role we're playing in Hollywood and around the world.
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‘SHERLOCK HOLMES’ SEQUEL IS ‘MORE SOPHISTICATED’
November 5, 2011'We all raised our game, creatively,' director Guy Ritchie tells MTV News of 'Game of Shadows.' If you've caught a trailer for the upcoming "Sherlock Holmes: A Game of Shadows," which hits theaters Friday, you might have noticed that there is a lot going on. Holmes (Robert Downey Jr.) and...
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2012 AUDI A7 SELECTED BY BLOOMBERG NEWS AS BEST OVERALL VEHICLE FOR THE YEAR
November 4, 2011HERNDON, Va., Dec. 8, 2011 /PRNewswire/ -- Audi today announced that the 2012 Audi A7 has been selected by Bloomberg News as the Best Overall car for the year. The Audi A7 is profiled on Bloomberg News online. The 2012 Audi A7 was chosen for its industry-leading technology, high style...
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CAN QUALITY FILMS LIKE ‘HUGO’ SAVE 3-D?
November 3, 2011Scorsese's film earned 75% of its revenue from 3-D screens. Last weekend Martin Scorsese’s new movie Hugo quietly opened in just 1,277 theater around the country. (By contrast The Muppets opened in 3,440 theaters the same weekend.) Hugo ranked fifth with just $11 million at the box office...
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VERIZON DROID RAZR
November 3, 2011Introducing Droid Razr. The ultimate power of Droid. The legendary edge of Razr. Combined to form the thinnest 4G LTE smartphone. Power, strength, and 4G LTE speed. Compressed into a deceptively thin profile. Available exclusively from Verizon. PostAds Group provides U.S domestic commercial...
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TOM CRUISE EYES INTERNATIONAL RULE THROUGH MI:4
November 3, 2011Mission: Impossible – Ghost Protocol arrives through PPI in around 40 territories this weekend and looks the most likely candidate to usurp stablemate Puss in Boots. The Cruise thriller is set to open in, among others, Russia, Germany, France, Japan, Australia, Spain, Hong Kong, Singapore,...
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CONAGRA FOODS EARNS 2011 QUALITY ACHIEVEMENT AWARD FROM SAFE QUALITY FOOD INSTITUTE
November 3, 2011OMAHA, Neb.--(BUSINESS WIRE)--ConAgra Foods, Inc. (NYSE: CAG) announced today it has been recognized for its commitment to food safety by the Safe Quality Food Institute, who awarded the company its SQFI 2011 Quality Achievement Award for Manufacturer of...
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DIAGEO USES EXPERIENTIAL MARKETING IN CHINA at JOHNNIE WALKER HOUSE
November 3, 2011Diageo is the latest luxury-goods company to try experiential marketing in China, where many newly affluent consumers are unfamiliar with the heritage of Western brands and want guidance on how to appreciate unfamiliar foreign products. In the view of the global beverage giant, single malt...
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MICHELLE WILLIAMS GLAMS IT UP AS MARILYN MONROE
November 3, 2011The connection between Michelle Williams's acting and her personal life is so strong that even she gets the two confused sometimes. Making last year's Blue Valentine, which painfully and intimately depicted the collapse of a young marriage, occasionally seems so intense a memory to Williams as...
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THE FUTURE OF MOBILE TELEVISION
November 3, 2011The future of technological innovation in digital television broadcasting is alive and well. New services for broadcast beyond HDTV, multicasting and mobile DTV are in the process of being developed, and the first step in that process is developing technical standards. These standards will...
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P&G UNDERSCORES ‘HAVE YOU TRIED THIS YET?’ WITH BRANDSAMPLER, eSAVER
September 5, 2011CINCINNATI — Procter & Gamble is emphasizing its "Have You Tried This Yet?" campaign by offering consumers two new ways to test out P&G brands. P&G is encouraging consumers to sign up for BrandSampler on the Have You Tried This...
MOREPostAds Profiles
Claudia Lezcano del Campo, VP Marketing Communications, Burger King Corp.
October 31, 2011Claudia Lezcano del Campo dishes on the world of advertising production, the economy, and working with PostAds Group.
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Andy Bonaparte, Brand Advisory Board
October 31, 2011Andy Bonaparte, Partner Former VP Advertising at AOL and Senior Director Advertising at Burger King. A recipient of the Cannes Lion, Effie, CLIO and One Show Interactive, Andy is co-founder of PostAds Group and serves as strategic advisor to the company.
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